with proprietary yeast, the finest grains and mineral-rich water filtered through Kentucky limestone. It starts with real, carefully crafted Bourbon made by Master Distiller Jacob Call at Green River Distilling Co. Howler Head is the original banana-flavored super-premium Kentucky Straight Bourbon Whiskey. Catalyst Spirits is led by former William Grant & Sons global CEO Simon Hunt. Howler Head is a partnership between Dana White, UFC and Catalyst Spirits. It will move into on- and off-premise retail outlets in the coming months.
In the U.K., Howler Head was introduced as part of UFC’s return to the market with a recent match at The O2 Arena, with the brand being available exclusively on Master of Malt and selling out its first shipment in just eight days. In Canada, Howler Head was listed at record speed across all provinces, with the brand seeing great growth opportunities in Quebec, Ontario and British Columbia – all home to a huge UFC following. There is nothing better than watching our fights with Howler Head Bourbon and we want everyone to be able to have this experience.” With UFC’s global fanbase of nearly 700 million in more than 170 countries, this is just the beginning. have been waiting for Howler Head to become available and our first expansions to Canada and the UK have been amazing. “As one of its co-founders, it’s amazing to see our badass brand quickly become one of the fastest-selling whiskies in the United States, while also perfectly aligning with UFC’s global fanbase. “Howler Head is the best whiskey I’ve ever had,” said UFC President Dana White.
Howler Head is the Official Flavored Whiskey Partner of UFC, the world’s premier mixed martial arts organization. Howler Head is currently one of the fastest-growing major American whiskies (flavored or unflavored) in California, Florida, Michigan and New York and is the fastest-selling of all American whiskies in the Control States (NABCA, February 2022), having sold 55,000 cases in its introductory year. President and Howler Head Banana Bourbon Co-founder Dana White announced the expansion of the popular flavored whiskey brand into Canada and the U.K.
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